From Saturday 3rd of October to Monday 5th inclusive, Piazza Vittorio Emanuele II and the seafront of this Ligurian town are going to be one of the most hustling and bustling paddock areas of the whole mountain-biking season.
The first edition of FLOW – Finale Ligure On Wheels – will be hosting the most prestigious industry names that will be able to support the racing teams and riders and, at the same time, to showcase their 2016 products with activities for the general public and trade professionals, dealers and retailers.
The racetracks of the Special Stages will be full of excitement and noisy for the cheers of the crowd while the colourful seafront will be animated by the commentator and by the presence of a maxi-screen broadcasting live the riders’ advantages and time gaps. The common thread running through the whole exciting weekend will be only one: the mountain-bike and its starring role all over Finale region.
We would like to mention that the Finale Bike Hotel association is going to provide the general public with cowbells in key locations at the entrances of the Special Stage tracks. Even better presents for those of you wearing a blue Shimano cap: grab one at the stand!
Meanwhile, in the main square of the town you will find the SRAM truck giving support to the riders and a number of industry brands will be showcasing the new range and a lot of their 2016 products. Among them, bike manufactures: SCOTT, COMMENCAL, IBIS, DEVINCI, ANCILLOTTI, TRANSITION, PIVOT CUBE and MOUSTACHE with their E-Bike powered by BOSCH; component brands: MICHELIN and SHIMANO; clothing and accessories names: ALPINESTARS, FIVE TEN, ENDURA, NORTHWAVE, RESOLVBIKE and many more.
But we are not done yet! BOSCH is ready for an epic challenge: connecting two major events such as the Italian FLOW and the French Roc D’Azur! A bunch of brave media partners will ride from Finale Ligure to Roc D’Azur using a wide selection of pedal-assist bicycles: the idea is that of promoting the use of e-bikes as mobility vehicles in all respects.
Visit the CUBE stand to have a look at the BOSCH products and you will get a proper idea about what level of efficiency their devices are reaching and the amount of possibilities they are opening to the e-bike use.
Besides showcasing their new products, a number of brands will run specific activities for the public. Here just a few:
Test ride of all their e-bikes – Saturday, Sunday and Monday with two guided tours each day, 9:30/11:30, 11:30/13:30 (booking at email@example.com)
Bike Test of the 2016 range – The versatile enduro FRY 27,5 and DHY 27,5 will be demo bikes.
National preview of the 2016 range. You will be able to try the Spartan with cassette 9-44t, TRSr Carbon wheelset and TRSr Carbon crankset.
Special promotion available for Singletrack Lite gloves.
Aperitif with Cedric Gracia (Sat 3 | 6pm) with presentation of his new promodel shoe, the Enduro Mid
Ride with Us. Take the chance to have a ride with Andrea Bruno and Danny Lupato scheduled for Monday. Reservation at the Tribe Distribution Stand.
Special presents with the purchase of one pair of Five-Ten at any of the Finale shops. Visit the stand to discover where to find the retailers.
Take part to the contest ‘click and win’. Find here the info and win a full kit for properly cleaning of your bike